Master of Business Administration with Marketing

Starting Dates

Our MSc and MBA Programmes have enrolment dates in February, June and October each year.

Mode of attendance
Plymouth University MSc and MBA programmes at GSM London can be studied by attendance in the following modes:

Daytime - 12 months full-time or 24 months part-time
Evening - 24 months part-time

Full-time programmes are conducted between Monday and Friday, during the day. Part-time programmes are conducted at two daytime or evening sessions per week. Plymouth University MSc and MBA Programmes at GSM London can be studied either full time or part time (over two years).

Tuition fees

Please visit our Tuition Fees area to browse the options available for this programme.

Marketing Planning & Promotion

This module will give you an understanding of the nature of the markets served and the relationships with customers, and will detail how and why these factors affect the marketing, planning and management of all operations

Business Environment and Strategic Management

This module will give you the skills needed to identify and understand the external and internal influences on management policies and on strategic aims; it will also show the relationship between long-term planning and management of all operations.

Market Research and Sales Management

This module analyses the techniques of market research, and how the consumer behaviour affects sales and promotion techniques.  You will explore communications between organisations and clients, and understand how the sales function can maximise corporate profitability.

Public Relations

This module evaluates the role of public relations in the broader marketing mix, and promotes an understanding of the different ways of developing favourable public relations.  It also considers the cost-effectiveness of different approaches to improving corporate image.

Accounting and Finance for Managers

Designed for non-specialist accountants, you will explore the purpose of accounting, the role of the financial and management accountant and investigate how to understand and use financial statements for management decisions.

Management Information and Communication Systems

This module will provide you with a detailed understanding of the technology used in effective management and how it enhances the quality of your strategic decision making.

Human Resource Management

This module advances your understanding of the nature of corporate culture and change in organisations, and the roles of managers and their teams.  You will discover the ways in which the quality of HRM affects all functions of managment.

Research Skills and Dissertation Planning

This module provides a grounding in project planning, literature review and the principles of research methodology, to prepare you for the major project that is the culmination of the programme.

Dissertation

An applicant must normally have obtained one of the following:

• A recognised Bachelor degree at a minimum of 2.2 classification or an equivalent qualification in any subject from a recognised UK or overseas institution;

• An NQF Level 6 qualification;

You are also expected to have undertaken two years of work experience.

Exceptionally, applicants may be considered on thier individual merits as special cases

If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on 020 8516 7850 or by email [email protected].

The GSM London Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advice Team.

If English is not your first language you will be required to demonstrate English Language proficiency at the levels below:

Cambridge English (Advanced) : Grade C or above (No less than "weak" in any skill)

Cambridge IELTS (Academic Test) : 6.0 or above (No less than 5.5 in any skill & No less than 6.0 in the Reading and Writing skills for all Law related programmes)

Pearson Test of English (PTE Academic) : 55 or above (No less than 51 in any skill & No less than 56 in the Reading and Writing skills for all Law related programmes)

For those that do not currently have an English Language qualification we offer the  IELTS  English course at our Greenford campus  View English language programme details 

Please feel free to call our Admissions Advisors on +44 (0) 208 516 7850 or email [email protected] for information about English Language requirements.

To make an application you must send us the following information:

1. Your completed GSM London Application Form - Application forms are available in your prospectus pack or download it here.
2. If you need any help or advice before completing the application form please write to or telephone the School and speak to a counsellor who will advise you.
3. The GSM London International Student Declaration Form - If you require a Student Visa to study in the UK you will be required to complete this form, or download a copy and send it to us.
4. Copies of your qualifications as listed on your application form.
5. Your CV / Resume detailing your educational and professional achievements.
6. A Reference from a place of study or an employer. - References must be on letterhead paper, signed and dated by your referee.
7. A photocopy of the relevant pages of your passport. - For example front cover, personal details page and any pages indicating relevant visas or migration stamps.

Send the above to the Admissions Department at GSM London either by post or email:

Email: [email protected]

Admissions
GSM London
Royal Hill
Greenwich
London
SE10 8RD

To email your application, scan and attach your documentation as above. If you wish you can submit an application in person.

Registration

On receipt of your application form and enclosures the School will assess your application and:

1. Accept your application if you are qualified for the programme. (If you are not qualified the School may suggest an alternative programme that suits your needs and qualifications).
2. Forward to you an acceptance letter and statement of fees. These letters will inform you of the date that you should enrol and the duration and cost of the programme.

Enrolment

1. You should arrive at GSM London on the date specified on your acceptance letter.
2. You will be expected to pay your tuition fees on or before enrolment.