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Semester 1
Core
Academic Skills
This module serves as an introduction to the core academic skills required of students embarking on undergraduate studies in a range of courses and modules. Students will embed academic literacy, alongside the development of technical and interpersonal skills, as appropriate to study in specific disciplines. It takes a task-based and reflective learning approach to develop students’ existing skill sets, exploring and strengthening new skills and focusing on social and emotional skills.
Management and Organisations
Managers are responsible for planning, organising, leading and controlling human and other resources. This module introduces and explains the main business functions and considers the contribution made by theories to the practice of management. The module considers how management has evolved within an external environment of turbulent change. Management, leadership styles and motivational theories are considered.
Marketing and Communications
This module focuses on the importance of marketing in its role in driving success and delivering results. It provides an introduction to the functions of marketing within the organisation, examines key marketing concepts and explores their application in the context of organisations. Students will examine the theories, processes and practices of good business communications to facilitate an understanding of the importance of effective internal and external communications in a business context.
Semester 2
Core
Professional Skills
This module serves as an introduction to the professional skills required of students embarking on undergraduate studies across all programmes. The module focuses on embedding professional skills needed to relate to specific disciplines. It takes a task-based and reflective learning approach to develop students’ existing skill sets, in both practical and theoretical terms, as well as exploring and strengthening new skills.
Customer Service Management for Travel and Tourism
This module equips students with essential customer service management knowledge and skills such as customer service operations, resolution of customers’ complaints and queries and analysis of the effectiveness of customer service. It further delivers knowledge of customer satisfaction, customer value proposition, customer service improvements and use of quality systems to enhance customer service provision.
Financial Decision Making for Travel and Tourism
Financial management is a key part of any organisation’s success. It is imperative for an organiser/manager of travel and tourism activities to understand where and how to use different tools to determine this. This module demonstrates the key tools used throughout the financial management process and also examines the mechanisms used to explore the options of where the profit will be derived from.
Fundamentals of Travel and Tourism
This module introduces the nature of tourism, setting an historical context to its development. It explains the nature and development of tourism and the travel sector. It discusses the patterns and characteristics of travel and tourism supply and demand and the influential factors on them. It explores the structure, operation and organisation of the private, public and voluntary sectors and their activities.
Semester 3
Core
Policy and Planning in the Tourism Industry
This module is designed to ensure that students develop an understanding of the tourism policy-making processes. They gain skills in the evaluation of tourism plans and policies and in the development of strategic tourism plans. Students develop their knowledge of these issues and how they relate to the increasing trends within the industry to identify specialised markets.
Employability Skills
A compulsory module in which students develop the knowledge and apply professional skills to achieve employability outcomes within the context of the local, regional and global marketplace. The content allows students to critically reflect upon their career journey, share and explore ideas and interests, analyse graduate stories, develop an action plan and build self-confidence when making successful career transitions through and beyond completion of their programmes.
Choose from the following electives equal to 30 credits:
Digital Marketing
This module recognises how digitality enables organisations to be agile and how digital channels and digital communications’ tools can help to achieve business objectives. It recognises that digitality is now one of the most important sales and marketing tools available to businesses. This is a practical digital marketing module which enables students to effectively use digital skills in a business context.
Cultural Tourism
This module examines the nature and extent of the cultural tourism industry from local, national and global perspectives. It investigates the range of cultural tourism types and key concepts surrounding these products and the market. This module explores issues of authenticity and globalisation, cultural awareness and impacts, tourist experiences of cultural tourism and the history and future trends for this market.
E-Tourism
This module demonstrates the profound impact of the ongoing developments in ICT and the internet on the Travel and Tourism industry. It reviews the uses of ICT and the internet in related operations such as accommodation, travel, transport, attractions and tourism destinations. It highlights the importance of social networking and other informal ICT systems in tourism marketing and information sharing.
Airline, Travel Agency and Tour Operations
In the Travel and Tourism sector, the effectiveness of operations is as essential as in other forms of business. This module examines the context of the Travel and Tourism Industry and its impact on airlines, travel agency and tour operations.
Semester 4
Core
Project/Placement Design and Implementation
Whilst many higher education studies have focused on the importance of developing subject knowledge and the critical and analytical skills relevant to the study, it has become increasingly important for students to be able to apply this knowledge and these skills within a work context. Thus, this module provides students with the opportunity to either undertake a work placement or engage in a work-related learning project implemented within a specified timescale.
Evaluation and Reflection (Work Based/Related Learning)
Students undertaking this module are expected to be engaged (or have recently engaged) in a project or work placement, and thus should evaluate their work and reflect critically.
Reflection is a key aspect of the learning process as it involves examining experiences, actions, feelings, and responses in order to interpret and analyse them so as to learn from them.
Semester 5
Core
Emerging Themes
Change is not only likely, it’s inevitable. This module critically reviews theories, concepts and practices applicable to emerging issues that exemplify the dynamic working environment confronting organisations and workers today. The identification and analysis of these emergent issues provides students with a functional knowledge of current issues and a critical understanding of how these affect the shaping the overall organisational strategy and decision-making. This will focus on the specific emerging themes relating to students’ disciplines of study and will change to reflect the contemporary debates of the day.
Strategic Planning for Travel and Tourism
This module assists students to understand the nature and significance of strategic management. It introduces them to theories, insights and methods which helps them to think strategically, gives them an opportunity to integrate what they have learned in a strategic setting and reflect critically on their direct and indirect experience of the strategic behaviour of tourism organisations.
Plus 1 Elective
Research Methods
This module allows students to undertake supervised research in an area of their chosen field as appropriate to their programmes. The module aims to provide students with the tools and skills for developing their own academic research.
Research and the Professional
In business, there is a need to seek answers to questions, such as service levels, consumer perceptions or how satisfied employees are. To succeed, businesses need to gather information about their competitors, their consumers and their own performance.
Through the evaluation of different research methods, students apply business research methods in a range of contexts. These methods will not only prove useful in personal and professional development but will form the foundation for work on a Capstone Project.
Semester 6
Plus Electives equal to 30 Credits
Capstone Project(Dissertation/Consultancy Project/Work Based Learning)
A Capstone Project synthesises a student’s learning in a single project that demonstrates their fulfilment of the programme learning outcomes. Each project results in a final product such as a research paper, article, and documented action project, presentation of a body of visual / literary work, written project, dissertation or combination thereof. It also includes a student’s reflection in writing on his or her experience in relation to the material.
Hospitality and Venue Management
This module examines the hospitality industry from local and international perspectives. It investigates various sectors within hospitality including accommodation, food and beverage catering, events and venues. Key concepts such as internationalisation, management, HRM, operations, sustainability and trends for the industry will be explored.
Destination Marketing
The opportunity to create a brand for a region or even a whole country that the rest of the world will see is one of the most challenging and rewarding in the entire marketing field. It requires basic marketing techniques to be applied in a quite unique and creative way. This module considers the journey from destination audit through to measurement of success via brand development and brand management.
Tourism Services Operations Management
This module provides a conceptual understanding of the importance of service operations in the travel and tourism industry. It helps in understanding key outcomes of travel, tourism and hospitality service operations leading to the development of students’ knowledge and understanding of the key issues and factors relating to how organisations deliver services to achieve competitive advantage.
Simulation of Travel and Tourism Operations
This module provides an opportunity for students to apply the knowledge and skills learned in a simulated setting. This could take any form of Travel and Tourism operation such as a board taking over an established business. Students are given the opportunity to put everything they have learned into practice and experience first-hand how their strategic and operational decisions perform in a competitive environment.
Sustainable Tourism
This module is designed to introduce the key concepts and characteristics of sustainable tourism as an area of academic and applied study. It considers that the activity of tourism is a complex interrelationship of positive and negative economic, societal and environmental impacts. It recognises the multi-stakeholder nature of tourism and presents tools that can address day-to-day and policy issues