Semester 1
Core
Academic Skills
This module serves as an introduction to the core academic skills required of students embarking on undergraduate studies in a range of courses and modules. Students will embed academic literacy, alongside the development of technical and interpersonal skills, as appropriate to study in specific disciplines. It takes a task-based and reflective learning approach to develop students’ existing skill sets, exploring and strengthening new skills and focusing on social and emotional skills.
Effective Ideas Generation
Generating ideas is a core aspect of the innovation process and is vital for the development and growth of new enterprises and small businesses. New ideas fuel the activities of start-up businesses and are essential to help established enterprises succeed in competitive markets. This module equips students with the tools to generate ideas for business.
Creativity in Context
This module provides an introduction to the Creative Industries (CIs) from both macro and micro perspectives. It is organised around 3 themes: debates about creativity, policy and the development of CIs; structures, work and creative organisations; factors shaping the current operating environment including uncertainty, convergence, production and consumption.
Semester 2
Core
Professional Skills
This module serves as an introduction to the professional skills required of students embarking on undergraduate studies across all programmes. The module focuses on embedding professional skills needed to relate to specific disciplines. It takes a task-based and reflective learning approach to develop students’ existing skill sets, in both practical and theoretical terms, as well as exploring and strengthening new skills.
Financial Decision Making for Creative Projects and Events
Financial management is a key part of the success of any event. It is imperative for an event organiser/manager to understand where and how their profit is gained and how to use different tools to determine this. This module demonstrates the key tools used throughout the financial management process and examines the mechanisms used to explore the options of where profit will be derived from.
Marketing and Communications
This module focuses on the importance of marketing in its role in driving success and delivering results. It provides an introduction to the functions of marketing within the organisation, examines key marketing concepts and explores their application in the context of organisations. Students will examine the theories, processes and practices of good business communications to facilitate an understanding of the importance of effective internal and external communications in a business context.
Semester 3
Core
Employability Skills
A compulsory module in which students develop the knowledge and apply professional skills to achieve employability outcomes within the context of the local, regional and global marketplace. The content allows students to critically reflect upon their career journey, share and explore ideas and interests, analyse graduate stories, develop an action plan and build self-confidence when making successful career transitions through and beyond completion of their programmes.
HRM in the Creative Industries
The Creative Industries arena is rapidly growing and culturally diverse. In response to this the management of Human Resources has to be flexible and dynamic. This module demonstrates different approaches to delivering HR objectives that add value to creative organisations.
Global Creative Brands and the Cultural Marketplace
This module builds on the knowledge and skills acquired at level 4 and applies these to building global creative brands and the sustaining of a dynamic cultural marketplace. It views strategic marketing decisions through the lenses of values and examines issues such as content management, portfolios and brands, cultural consumption, communications, supply chain and partnerships.
Plus 1 Elective
E-Commerce
This module analyses the importance of e-commerce to modern enterprises in both B2B (business to business) and B2C (business to consumer) environments. It examines the technology involved in the successful introduction and development of e-commerce. The module adopts a strategic approach, but also covers technological, sustainable, ethical and legal implications. The significance of the constraints limiting the adoption of e-commerce is also justified.
Cultural Tourism
This module examines the nature and extent of the cultural tourism industry from local, national and global perspectives. It investigates the range of cultural tourism types and key concepts surrounding these products and the market. This module explores issues of authenticity and globalisation, cultural awareness and impacts, tourist experiences of cultural tourism and the history and future trends for this market.
Semester 4
Core
Project/Placement Design and Implementation
Whilst many higher education studies have focused on the importance of developing subject knowledge and the critical and analytical skills relevant to the study, it has become increasingly important for students to be able to apply this knowledge and these skills within a work context. Thus, this module provides students with the opportunity to either undertake a work placement or engage in a work-related learning project implemented within a specified timescale.
Evaluations and Reflection (Work Based/Related Learning)
Students undertaking this module are expected to be engaged (or have recently engaged) in a project or work placement, and thus should evaluate their work and reflect critically.
Reflection is a key aspect of the learning process as it involves examining experiences, actions, feelings, and responses in order to interpret and analyse them so as to learn from them.
Semester 5
Emerging Themes
Change is not only likely, it’s inevitable. This module critically reviews theories, concepts and practices applicable to emerging issues that exemplify the dynamic working environment confronting organisations and workers today. The identification and analysis of these emergent issues provides students with a functional knowledge of current issues and a critical understanding of how these affect the shaping the overall organisational strategy and decision-making. This will focus on the specific emerging themes relating to students’ disciplines of study and will change to reflect the contemporary debates of the day.
Intellectual Property and Regulation CI
This module provides an introduction to the full range of intellectual property protection available within the creative industries. The module commences with the justification of intellectual property, addresses the various criteria necessary for intellectual property to arise and analyses the various enforcement mechanisms that are available. Students subsequently utilise this information to practically apply the law in a range of situations within the creative sector.
Stakeholder and Community Engagement
Stakeholder and Community Engagement is a fundamental skill of the modern manager. This module helps students to recognise key people and groups and build and execute plans that gain and maintain the support from those groups that lead to successful outcomes. It prepares students to manage stakeholders and to communicate both within a normal management role and as part of a major project.
Plus 1 Elective
Research Methods
This module allows students to undertake supervised research in an area of their chosen field as appropriate to their programmes. The module aims to provide students with the tools and skills for developing their own academic research.
Research and the Professional
In business, there is a need to seek answers to questions, such as service levels, consumer perceptions or how satisfied employees are. To succeed, businesses need to gather information about their competitors, their consumers and their own performance.
Through the evaluation of different research methods, students apply business research methods in a range of contexts. These methods will not only prove useful in personal and professional development but will form the foundation for work on a Capstone Project.
Semester 6
Core
Creative Cities
This module explores the multifaceted role of creativity in contemporary cities and the contribution of creative/cultural and tourism to urban renewal, social cohesion and economic development. It considers the evolution of the creative city as a concept driven by theory and practice and identifies how this is manifest in practice. An emphasis throughout will be placed on analysing urban places through fieldwork and critically examining creative industries to support renewal.
Capstone Project (Dissertation/Consultancy Project/Work Based Learning)
A Capstone Project synthesises a student’s learning in a single project that demonstrates their fulfilment of the programme learning outcomes. Each project results in a final product such as a research paper, article, and documented action project, presentation of a body of visual / literary work, written project, dissertation or combination thereof. It also includes a student’s reflection in writing on his or her experience in relation to the material.
Plus 1 Elective
Social Enterprise
Social Enterprise is continuing to gain traction as a sustainable model of business that focuses on the triple bottom line of Profit, People, and Planet. These organisations, with both commercial and social objectives, re-invest their returns into the organisation or the community they work in. This module explores various aspects of these organisations and the social sector that they operate within.
Hospitality and Venue Management
This module examines the hospitality industry from local and international perspectives. It investigates various sectors within hospitality including accommodation, food and beverage catering, events and venues. Key concepts such as internationalisation, management, HRM, operations, sustainability and trends for the industry will be explored.
Destination Marketing
The opportunity to create a brand for a region or even a whole country that the rest of the world will see is one of the most challenging and rewarding in the entire marketing field. It requires basic marketing techniques to be applied in a quite unique and creative way. This module considers the journey from destination audit through to measurement of success via brand development and brand management.